How To Get Started

After you decide what type of NFT you would like to create, let’s talk about your goals, purpose, content, timing, and prices. A successful launch requires robust marketing, community excitement, various pricing levels, a story, and roadmap. Here are some guide questions:

NFT

1. Is the digital content already available? Will it be static or will the content morph over a period of time? And/or, will it release locked surprise content to the buyer?
2. Is there a story built around the NFT? Many successful NFTs have stories or causes in which the fans relate or are centered around an event or significant milestone such as an anniversary, tribute, etc.
3. Will you use collaborators such as animators, musicians, etc.? Whereas multimedia NFTs (music, animation, etc.) are popular, keep in mind revenues will need to be shared amongst collaborators. Furthermore, most NFT sites including PoA are unable to split payments due to wallet management, payment processing services, and money transmitter regulations.
4. Are there any other artists or organizations involved? And do you own all creative, legal and distribution rights?

NFTeeny

1. Will you have content available for PoA to ‘airdrop’ on a scheduled basis? We recommend some surprise content and to build a content calendar.
2. Are there any brands you’d like to incorporate into the NFTeeny?

The PoA platform is designed for both types of communities. However, the audience is important for PoA to advise best practices related to marketing, payment options, and NFT custody, wallets and other considerations.

What are the demographics and any relevant statistics related to your fan base?

Marketing, creating community, and developing a story around the NFT are critical for a successful NFT launch. PoA can offer a limited level of support and advice around NFT launch but you know your audience best so please consider the following:

1. How much estimated revenue would you like to generate? Or if uncertain, please calculate all costs, including labor costs, to determine break even + $ profit. 
2. How many NFTs for the initial launch?
3. Would you like to provide or offer a physical digital frame for your NFT buyers? Costs range from $350 to over $2,000.
4. How many copies of each  NFTs / NFTeenies?  Exclusivity can demand a higher price but may exclude fans unable to afford them.  Providing multiple lower priced items could result in a larger revenue.  Additionally, start with a lower price as you can always go higher in the next sale but can never go lower.  You may want to consider offering multiple options.  For example (totals presume 100% NFTs are sold):

5. What percentage fee would you include for the secondary sale? We’ve seen content creators charge an average 5% and up to 15% if there are numerous collaborators. Please note the higher the residual amount, the less likely a potential buyer may be to purchase.